Server-to-server app conversion tracking is more reliable than SDKs because it eliminates the risk of data loss due to ad blockers or device limitations.

As mobile advertising continues to grow, it’s essential for businesses to track their app conversions. Server-to-server app conversion tracking and the use of SDKs are two methods available for app conversion tracking. However, server-to-server app conversion tracking offers a range of benefits that make it a better option for businesses. In this article, we’ll explore why server-to-server app conversion tracking is beneficial, how it works, and how it compares to using an SDK.

Firstly, one of the significant benefits of using server-to-server app conversion tracking is that it reduces data discrepancies. Data discrepancies can occur when using SDKs because they rely on the device's local time, which can be inaccurate. In contrast, server-to-server app conversion tracking uses server time, which is more accurate and reduces the chance of data discrepancies.

Another benefit of server-to-server app conversion tracking is that it offers more flexibility in tracking conversions. With SDKs, businesses have to rely on the limited number of events provided by the platform. However, server-to-server app conversion tracking allows businesses to track custom events, giving them more flexibility in tracking conversions that are specific to their business.

In addition, server-to-server app conversion tracking is more reliable than using SDKs. SDKs can be affected by ad-blocking software, which can prevent the SDK from tracking conversions. On the other hand, server-to-server app conversion tracking is not affected by ad-blocking software, making it a more reliable option.

Furthermore, server-to-server app conversion tracking offers better accuracy in tracking conversions across different devices. SDKs rely on the device's IDFA or GAID, which can change if users reset their device or disable tracking. In contrast, server-to-server app conversion tracking relies on a unique identifier, such as a user ID or transaction ID, which remains constant across different devices.

Another advantage of server-to-server app conversion tracking is that it provides businesses with more control over their data. With SDKs, businesses have to rely on the platform's dashboard for reporting and analysis. In contrast, server-to-server app conversion tracking allows businesses to access their raw data, giving them more control over their data and enabling them to perform more in-depth analysis.

In addition, server-to-server app conversion tracking is more secure than using SDKs. SDKs can be vulnerable to fraud because they rely on the device's local time and IDFA or GAID, which can be manipulated by fraudsters. On the other hand, server-to-server app conversion tracking is less vulnerable to fraud because it uses server time and a unique identifier that is less susceptible to manipulation.

Moreover, server-to-server app conversion tracking is more scalable than using SDKs. SDKs require businesses to integrate with each ad network individually, which can be time-consuming and challenging to manage. In contrast, server-to-server app conversion tracking requires businesses to integrate only once with their tracking partner, making it a more scalable option for businesses.

Additionally, server-to-server app conversion tracking offers better privacy for users. SDKs can collect user data, such as the IDFA or GAID, which can be used for targeted advertising. On the other hand, server-to-server app conversion tracking does not collect user data, making it a better option for businesses that prioritize user privacy.

Furthermore, server-to-server app conversion tracking is easier to implement than using SDKs. SDKs require businesses to integrate the SDK into their app, which can be complex and time-consuming. In contrast, server-to-server app conversion tracking requires businesses to add a simple code snippet to their server, making it a more straightforward option for businesses.

In conclusion, server-to-server app conversion tracking offers a range of benefits that make it a better option for businesses than using SDKs. It reduces data discrepancies, offers more flexibility in tracking conversions, is more reliable and accurate, provides businesses with more control over their data, is more secure and scalable, offers better privacy for users, and is easier to implement. Businesses that prioritize accurate and reliable app conversion tracking should consider using server-to-server app conversion tracking for their mobile advertising campaigns.

Introduction

In the world of mobile app advertising, tracking app installs and other in-app events is essential for measuring the effectiveness of your campaigns. Two common methods for tracking conversions are server-to-server (S2S) app conversion tracking and software development kit (SDK) tracking. In this article, we'll explore the benefits of using S2S app conversion tracking over an SDK.

What is server-to-server app conversion tracking?

Server-to-server app conversion tracking involves sending data from the advertiser's server to the ad network's server. This allows for more accurate tracking of conversions because it eliminates the need for a user to interact with an SDK in order to track an install or in-app event.

Benefits of server-to-server app conversion tracking

Using S2S app conversion tracking provides several benefits, including:

Higher accuracy

Because S2S tracking doesn't rely on users to interact with an SDK, it is more accurate than SDK tracking. With SDK tracking, there is a risk of losing attribution if the user uninstalls the app before completing a desired action. S2S tracking eliminates this risk by tracking conversions directly from the advertiser's server.

Faster implementation

Implementing S2S app conversion tracking is typically faster and easier than implementing an SDK. This is because S2S tracking doesn't require any changes to the app itself, whereas SDK tracking requires integrating the SDK into the app's code.

Less impact on app performance

Integrating an SDK can sometimes have a negative impact on app performance, particularly if the SDK is poorly optimized. Using S2S tracking eliminates this risk because there is no SDK integration required.

Reduced fraud

S2S tracking can also help reduce fraud because it tracks conversions directly from the advertiser's server. This means that fraudulent installs or events that are generated through bot traffic or other illegitimate means can be filtered out more easily.

Improved security

Because S2S tracking doesn't require any changes to the app's code, it is more secure than SDK tracking. This is because it eliminates the risk of vulnerabilities that could be introduced through an SDK integration.

More flexibility

S2S tracking provides more flexibility than SDK tracking because it can be used with any app, regardless of the platform or technology used to build it. This means that advertisers can use S2S tracking for all of their apps, rather than having to use different SDKs for each one.

Lower maintenance costs

Maintaining an SDK can be costly, particularly if updates or bug fixes are required. Using S2S tracking eliminates this cost because there is no SDK integration required.

Conclusion

In conclusion, server-to-server app conversion tracking provides several benefits over SDK tracking, including higher accuracy, faster implementation, less impact on app performance, reduced fraud, improved security, more flexibility, and lower maintenance costs. If you're looking for a more accurate and efficient way to track conversions for your mobile app campaigns, S2S tracking is definitely worth considering.Server-to-server app conversion tracking is a powerful tool for mobile marketers looking to measure the success of their campaigns accurately. While using a software development kit (SDK) has traditionally been the go-to method for tracking app installations and events, server-to-server tracking offers several benefits that make it a superior choice. From increased accuracy to enhanced data security, server-to-server tracking provides marketers with the tools they need to optimize their campaigns and drive results.1. Increased accuracy of trackingOne of the most significant benefits of using server-to-server app conversion tracking over an SDK is the increased accuracy of tracking. With server-to-server tracking, data is sent directly from the mobile device to the server, bypassing any potential issues with app or device compatibility. This direct connection ensures that all data is captured accurately, resulting in more reliable insights into user behavior.2. Reduced data discrepanciesData discrepancies between mobile devices and servers can be a significant issue when using an SDK. These discrepancies can occur due to a variety of factors, such as differences in operating systems, network connectivity issues, or app compatibility problems. By using server-to-server tracking, marketers can minimize these discrepancies and ensure that the data they collect is consistent and reliable.3. Reduced server loadUsing an SDK can put a significant strain on a mobile device's resources, leading to slower load times and a poor user experience. Server-to-server tracking reduces this load by offloading much of the tracking functionality to the server, resulting in faster load times and a smoother user experience.4. Improved privacyPrivacy concerns are a growing issue in today's digital landscape, and mobile marketers must take steps to protect their users' data. Server-to-server tracking can help with this by reducing the amount of data collected on the mobile device and limiting the number of third-party trackers. This increased privacy protection can lead to increased trust and loyalty from users.5. Enhanced tracking capabilitiesServer-to-server tracking allows for more advanced tracking capabilities, such as tracking user behavior across multiple apps and devices. This enhanced tracking can provide marketers with a more comprehensive view of their users' behavior and enable them to create more targeted campaigns.6. Increased flexibilityServer-to-server tracking allows for more flexibility in tracking and reporting, enabling marketers to customize their tracking strategies to meet specific business needs. This flexibility can lead to more accurate insights and better optimization of marketing campaigns.7. Better attributionServer-to-server tracking provides better attribution of app installations and events, allowing marketers to more accurately measure the impact of their campaigns. This improved attribution can lead to better decision-making and more effective marketing strategies.8. Improved scalabilityServer-to-server tracking can scale more easily than using an SDK, allowing for more efficient tracking of large volumes of data. This scalability can be especially important for mobile marketers who need to track data across multiple apps and devices.9. Reduced maintenanceServer-to-server tracking requires less maintenance than using an SDK, reducing the time and resources required for ongoing tracking. This reduced maintenance can result in significant cost savings for mobile marketers.10. Enhanced data securityServer-to-server tracking provides enhanced data security by reducing the risk of data breaches and unauthorized access to user data. This increased security can help protect both users and marketers from potential harm and can lead to increased trust and loyalty.In conclusion, server-to-server app conversion tracking offers numerous benefits over using an SDK. With its increased accuracy, reduced data discrepancies, reduced server load, improved privacy, enhanced tracking capabilities, increased flexibility, better attribution, improved scalability, reduced maintenance, and enhanced data security, server-to-server tracking is the clear choice for mobile marketers looking to optimize their campaigns and drive results. By leveraging the power of server-to-server tracking, mobile marketers can gain a more comprehensive understanding of their users' behavior and create more effective marketing campaigns that drive real results.

Benefits of Using Server-to-Server App Conversion Tracking over an SDK

Overview

Server-to-server app conversion tracking and SDK (software development kit) are two methods used by mobile app marketers to measure the effectiveness of their campaigns. Both methods have their pros and cons, but in this article, we will highlight the benefits of using server-to-server app conversion tracking over an SDK.

Benefits

1. Accurate Data: One of the main benefits of using server-to-server app conversion tracking is that it provides accurate data. Since the conversion data is sent directly from the server to the ad network or analytics platform, there is no room for error or discrepancies that can occur with SDK-based tracking. This makes the data more reliable and helps marketers make better decisions based on the insights derived from it.

2. Faster Implementation: Another benefit of server-to-server app conversion tracking is that it is faster to implement than an SDK. With an SDK, developers need to integrate the code into the app, which can take time and effort. In contrast, server-to-server tracking only requires a simple API integration, making it quicker and easier to set up.

3. Improved Privacy: Server-to-server app conversion tracking also offers improved privacy compared to SDK-based tracking. With an SDK, user data is collected directly from the device, which can raise privacy concerns. However, with server-to-server tracking, no personal data is collected, ensuring that user privacy is protected.

Pros and Cons

Server-to-Server App Conversion Tracking

Pros:

  1. Accurate data
  2. Faster implementation
  3. Improved privacy

Cons:

  1. More expensive
  2. Requires API integration
  3. May not work with all ad networks or analytics platforms

SDK-Based Tracking

Pros:

  1. Less expensive
  2. Easy to use
  3. Works with most ad networks and analytics platforms

Cons:

  1. Less accurate data
  2. Slower implementation
  3. Raises privacy concerns

Comparison Table

Server-to-Server App Conversion Tracking SDK-Based Tracking
Accuracy High Low
Implementation Fast Slow
Privacy High Low
Cost High Low
Compatibility May not work with all ad networks or analytics platforms Works with most ad networks and analytics platforms
In conclusion, server-to-server app conversion tracking offers many benefits over SDK-based tracking. It provides accurate data, faster implementation, and improved privacy, although it may be more expensive and may not work with all ad networks or analytics platforms. Ultimately, the choice between these two methods depends on the specific needs and goals of the mobile app marketer.

The Benefits of Using Server-to-Server App Conversion Tracking over an SDK

Are you looking for a more efficient way to track app conversions? If so, then you might want to consider using a server-to-server app conversion tracking system. Unlike SDKs, server-to-server tracking allows you to track conversions without requiring users to install an app or provide personal data. In this article, we will explore the various benefits of using server-to-server app conversion tracking over an SDK.

1. More Accurate Data

One of the main benefits of using server-to-server tracking is that it provides more accurate data than SDKs. This is because server-to-server tracking does not rely on device IDs or cookies, which can be easily deleted or reset by users. Instead, it uses more reliable data sources, such as IP addresses and browser fingerprints, to track conversions. As a result, you can get more precise information about your app's performance and user behavior.

2. Faster Implementation

Another advantage of server-to-server tracking is that it is faster and easier to implement than SDKs. With SDKs, you need to integrate the tracking code into your app and update it regularly to stay current with new technologies and platforms. On the other hand, server-to-server tracking only requires you to set up a server-side API that can receive conversion data from various sources. This means you can start tracking conversions right away without any coding or technical skills.

3. Lower Cost

Server-to-server tracking is also more cost-effective than SDKs. With SDKs, you need to pay for the development and maintenance of the tracking code, as well as the storage and processing of user data. With server-to-server tracking, you only need to pay for the server space and bandwidth used to transmit conversion data. This can result in significant cost savings for your business, especially if you have a large number of users or high-volume conversions.

4. More Privacy-Friendly

Privacy is a growing concern for many users, and server-to-server tracking offers a more privacy-friendly solution than SDKs. With SDKs, you need to collect and store user data on your servers, which can be vulnerable to hacking or misuse. With server-to-server tracking, you only receive conversion data that has been anonymized and stripped of personal information. This means you can track conversions without compromising the privacy of your users.

5. Cross-Platform Compatibility

Server-to-server tracking also offers cross-platform compatibility, which means you can track conversions across multiple devices and platforms. With SDKs, you are limited to tracking conversions within your app and on specific platforms, such as iOS or Android. With server-to-server tracking, you can track conversions from any device or platform that sends conversion data to your API. This can help you gain a more comprehensive view of your app's performance and user behavior.

6. Scalability

Finally, server-to-server tracking offers greater scalability than SDKs. With SDKs, you need to update and maintain the tracking code for every new version of your app or platform. With server-to-server tracking, you only need to update your API to accommodate new sources of conversion data. This makes it much easier to scale your tracking system as your business grows and evolves.

In conclusion, server-to-server app conversion tracking offers several significant advantages over SDKs. It provides more accurate data, faster implementation, lower cost, more privacy-friendly, cross-platform compatibility, and greater scalability. If you are looking for a more efficient and effective way to track app conversions, you should definitely consider using server-to-server tracking.

People Also Ask About the Benefits of Using Server-to-Server App Conversion Tracking Over an SDK

What is Server-to-Server App Conversion Tracking?

Server-to-server app conversion tracking is a method of tracking app installs and events without requiring an SDK to be integrated into the app itself. Instead, it relies on server-side data to track conversions, making it a more reliable and accurate way of measuring app performance.

What are the Benefits of Using Server-to-Server App Conversion Tracking?

There are several benefits to using server-to-server app conversion tracking over an SDK:

1. Increased Accuracy

By relying on server-side data, server-to-server app conversion tracking provides a more accurate measure of app performance. This is because it eliminates the risk of discrepancies between the data collected by the SDK and the data collected by the server.

2. Better Data Security

Since server-to-server app conversion tracking doesn't require an SDK to be integrated into the app, it keeps sensitive user data more secure. This is because the data is collected and processed on the server instead of being stored on the user's device.

3. Improved Performance

Server-to-server app conversion tracking can also improve overall app performance by reducing the amount of data that needs to be sent back and forth between the app and the server. This can lead to faster load times and a smoother user experience.

4. Simplified Implementation

Finally, server-to-server app conversion tracking can be easier to implement than an SDK-based solution. This is because it doesn't require any changes to be made to the app itself, which can save time and resources during the development process.